The Arsenal v Chelsea game on Sunday was a strange experience. The game was dedicated to TreeHouse: the players gave up a day’s pay for the charity, and wore special “Be A Gooner, Be A Giver” T-shirts to warm up in, and there was an enormous amount of publicity about the charity in the build-up to the game, so for those of us directly involved in TreeHouse, it was all enormously moving and incredibly exciting. And then the referee blew his whistle, and most of the twenty-two players on the pitch tried to kill each other for the next hour and a half. Terry tried to hurt Fabregas, Eboue broke Terry’s foot, Joe Cole damaged Eboue’s ligaments, and the crowd gave the former Arsenal player Ashley Cole a torrid (to quote the great Paul Merson) whenever he touched the ball. There was very little charity visible anywhere, and the game left a nasty taste in the mouth. Still, eh? Three points for Arsenal, and more than a hundred and thirty thousand pounds for TreeHouse.
You can watch the film that the advertising agency CHI made for the ‘Be A Gooner….’ campaign here:
www.youtube.com/watch?v=2HGLDFET7ZA
And you can read a piece I wrote for the Times about TreeHouse here:
www.timesonline.co.uk/tol/news/times_appeal/article2962661.ece
And if you feel compelled to give anything to this wonderful school, you can go here:
www.justgiving.com/beagoonerbeagiver